About Dodai

Dodai Manufacturing PLC is a fast-growing organization launched in Addis Ababa, Ethiopia, on August 1, 2023. With a mission to make urban e-mobility accessible to everyone in Africa, Dodai assembles electric two-wheelers locally and plans to expand to major regional cities in Ethiopia by the end of 2026. Join us to be part of a dynamic team driving innovation and change!

Position Overview:

The Direct Sales Manager will be responsible for leading showroom operations, meeting sales targets, and managing a team of sales associates to deliver excellent customer service. He/She will implement the direct sales strategy, drive foot traffic , and ensure each showroom reaches its monthly and annual sales goals.

Key Responsibilities:

• Direct Sales Strategy Implementation
  Drive and implement direct sales strategies and initiatives across showrooms to achieve monthly and annual sales targets, adjusting tactics based on performance data and market trends.
• Team Management and Development
  Recruit, train, and manage showroom sales associates to build a high-performing team. Ensure consistent training in product knowledge, customer engagement, and sales techniques.
• Customer Education and Brand Building
  Educate customers on the benefits and functionalities of e-motorbikes as a new product in the market. Build a positive and reliable brand image for Dodai, fostering customer trust and product reliability.
• Lead Generation and Marketing Collaboration
  Collaborate with the marketing team to continuously test and implement various lead generation activities. Track and analyze the effectiveness of these activities, optimizing strategies to increase showroom traffic and customer engagement.
• Sales Reporting and Process Optimization
  Standardize and streamline reporting processes across showrooms for accurate tracking of sales performance, customer interactions, and team productivity.
• Commission Structure Development
  Establish a balanced commission structure for the direct sales team that considers both efficiency and effectiveness. Ensure the structure drives results, supports cost-effectiveness, and aligns with the company’s financial goals.
• Lead Generation, CRM, and Marketing Support
  Implement and manage a CRM system to build an optimized and digital process for managing both new leads and existing customers, ensuring data accuracy, streamlined communication, and effective lead nurturing.
• Other tasks: Perform other tasks as directed by your supervisor

Deadline:- March 17, 2026